Our Inspiration
My father fell dead from his riding lawn mower at age 80. On that day I knew I had to take care of my mother for the rest of her life.
That was hard for me then. I was living my life 300 miles away, trying to make a success of myself. I had no experience or education for this.
I spent a while in denial of my responsibility to take care of her until one day I traveled to see her, opened the door, and saw something I never wanted to see. The house was dark, she was asleep in her chair in front of a crackling TV, and she looked terribly alone.
That was the day I put my selfishness aside and started to help her like she had always helped me. She had to get out of that dark house, exchange her isolation and loneliness for companionship, and move into a safer living environment. So, we started to make a transition.
Crossing the bridge from home to senior living was a nightmare for us at first. We didn’t have the internet to help. The largest senior living company in America was an infant then, and our search was a real hit-and-miss adventure.
The “nursing home” tours were scary and disheartening for both of us. She was filled with fear, anxiety, and uncertainty. We were about to give up.
After years of tours, making deposits and taking them back, and other agonizing events, she finally said “yes” to a welcoming, comfortable continuing care community that didn’t frighten her, I cried like a baby from joy and relief. She lived happily there for the rest of her life, and I had fulfilled my mission.
That experience kindled a rebirth in me, so I wrote a book about later-in-life living decisions and created The Crossing a Bridge Network. Thanks to my mother, we now help senior living communities throughout North America by providing a much-needed transition service to their families.
-- Raleigh R. Lee
How Do You Stack Up against Your Competition?
Are you providing all the help your families need . . . throughout their transition?
Are you providing all the help your families need . . . throughout their transition?
Are you providing all the help your families need . . . throughout their transition?
Your career in senior living, as well as the future of your community, may depend on your offer to potential residents and
how well you communicate that offer.
Are You Leaving One of the Most Important Obstacles in Your Sales Process to Chance?
Are you providing all the help your families need . . . throughout their transition?
Are you providing all the help your families need . . . throughout their transition?
One of your biggest hurdles to getting a move-in is the sale of the home. Your potential move-in is terrified by the notion of downsizing. And there are other demands that your prospect may not have dealt with in decades.
Are You Going the Extra Mile to Build Value Into Your Offer?
Are you providing all the help your families need . . . throughout their transition?
Are You Going the Extra Mile to Build Value Into Your Offer?
Now you can offer a one-stop-shop
concierge service for moving from home into your community without adding to your Sales & Marketing cost.
Are Fear and Procrastination Killing Your Close ratio?
The Biggest Obstacle in Your Sales Process
We will solve this problem for you!
How Do We Solve the Problem of Fear and Procrastination?
We are certified Seniors Real Estate Specialists. Our agents specialize in helping older adults move from their homes into your community, working closely with your Sales & Marketing and move-in teams. We will simplify the transition and support your prospects every step of the way, until they become move-ins.
Would Our Agents Meet Your Demanding Standards?
Committed
Must be 100% committed to the SRES® specialty.
Excellent Reputations
Must have a 4-5 star reputation as a REALTOR®.
Certified
Must be a member in good standing of the SRES® Council.
Adhere to Quality Control Oversight
Must allow The Crossing a Bridge Network to oversee all transition transaction for a family considering your community
Have Professional Networks
Must have a network of professionals that can be called on to help with family issues and transactions every step of the way in their transition.
Make Referrals
Must be ready, willing, and able to refer clients and prospects to your community locally.
The Average Real Estate Agent Rarely Refers Anyone to a Senior Living Community
The average real estate agent does not have people that sustain your community in their database or sphere of influence. In fact, they usually avoid that demographic in their prospecting. So while they may promise to refer business to you, they simply don’t have the means to do so.
As part of our vetting process, we make sure the agents we draw into our network can refer business to you. They must be 100% committed to the SRES® specialty and have a record of working within the seniors demographic. They must also agree to make active efforts to refer prospects to you when possible.
We want our working relationship with you to be a 2-way street. Our agents will always advocate for your community and do their best to send business your way.
Would 8 Benefits to You Be Worth a 30-minute Talk with Us?
Eight Benefits for You and your families
Benefit #1: STAY AHEAD OF YOUR COMPETITION
The senior living business becomes more and more competitive each day. Having the amenity of a one-stop-shop concierge transition service for your communities will add value to your offer and set you apart from the competition.
Benefit #2: ADD VALUE TO YOUR OFFER THAT'S FREE TO YOU
You don’t incur any cost by adding this service to your offer.
Benefit #3: INCREASE YOUR CONVERSION RATE
You will get more and quicker move-ins.
Benefit #4: GAIN PEACE OF MIND
You will gain the peace of mind that our agents will care for your families in the same way that you do.
Benefit #5: GET MORE REFERRALS
You add another source of referrals to your Sales & Marketing efforts. The Seniors Real Estate Specialists in our network are committed to the 65+ market. As a result, your chances of getting referrals from them are much better than the average.
Benefit #6: OPTIMIZE YOUR WORKLOAD
When you engage us to help your prospects make their transitions, we go to work for you. We relieve you of the follow-up burden required to convert them from prospects to move-ins by nurturing them, lessening their stress, and advocating for your community.
Benefit #7: GAIN A POWERHOUSE TRANSITION RESOURCE
When you work with The Crossing a Bridge Network, you can avoid the anxiety and uncertainty you may now experience when you try to help a family with their transition. You will always know where they stand in the process, from listing the house for sale to actually making the move. We oversee the transition and keep you up-to-date at each milestone. You will no longer have to piecemeal your help by recommending or engaging a resource here and another one there. A complete transition team is assembled, maintained, and managed by each of our agents.
Bonus Benefit #8:
We will help the families who are transitioning to your community, whether they engage us to help sell their homes or not.
We have working relationships with Senior Move Managers, transition specialists, and other professionals across North America. We can mobilize the resources you need quickly and at any time. This is a complimentary courtesy service to your community.
Learn More
Contact us today to explore how we can help you. Allow us to:
- put you in touch with community leaders with which we are working
- assess the availability of SRES agents in your area
- determine whether our service is a good fit for your community
Take These Five Easy Steps to Build Your Community Wait List
Awareness
Awareness
Awareness
Make your prospective move-ins aware that the services of Seniors Real Estate Specialists are available to them when it is time to make their transition.
Education
Awareness
Awareness
Educate your business development and Sales & Marketing teams on the services Seniors Real Estate Specialists provide and how they might use them in their sales processes.
Connection
Connection
Connection
Connect potential move-ins with SRES® agents to help them overcome their fear and procrastination when making their transitions.
Add Value
Connection
Connection
Add a one-stop-shop concierge transition service from The Crossing a Bridge Network to your community’s offer to increase move-ins and occupancy.
The Most Important Step of All
Let's hold a short Zoom meeting to discover if we're a fit for you. We'll talk about the availability of our agents in your area and how you can add our service to your offer.
Just click the button below to set up a time convenient for you.
Actual and Pending Working Relationships
